With the tips and resources outlined in Part I, hopefully the future of business engagement for your organization is on its way to becoming social!
Through the next phase of incorporating social into the daily operations of the business, it is important that the entire social team is aligned and centered around the S.O.C.I.A.L plan. The SEA (Social Executive Assistant) will have a strong social involvement but with the support of the SMIF (Social Mavens Influencers and Facilitators) will play a significant part in governing social engagement.
After the first phase it is highly recommended to take stock of the organization’s position on the S.O.C.I.A.L plan — does the plan allow for customers and/or stakeholders to be engaged? Look for the direct link to conversation and conversion from the dialogue posted. The focus should not be on the number of likes and followers but rather on the influence and optimal engagement. Is there a system in place to monitor all the positive and negative mentions, then proactively follow-up on the posts? To ensure a successful S.O.C.I.A.L campaign, it is essential to keep an ongoing loop of active listening, positive messaging and consistent collaboration.
Part II will offer tips and best practices to leap into the next level of becoming social – relevant and value added social conversations. For starters, each organization has a quarterly calendar of activities and/or launch of products which can easily be aligned with a twitter chat campaign. So what is a Twitter Chat?
A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests. ~ Social Media Examiner
To learn more about launching a twitter chat, check-out the 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. This guide not only shares the steps but also visuals to gain a deeper understanding of how the tool works.
And there are a number of business practice examples to conceptualize the learnings, but here’s a company that is globally renowned and shows how to monetize a social campaign. On October 13, 2014, McDonald’s launched a multifaceted effort called “Our Food. Your Questions.” In addition to McDonald’swebsite, the effort will leverage the main digital channels Twitter, Facebook and YouTube.
Once the social engagement conversations are seamlessly coming together and drawing in optimal conversations, then explore options to add digital flavor to the posts. Here’s a few sites that will help spice it up:
Infographics — graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Check out Piktochart to get one started and Visual.ly can help amp up the creativity!
Storify — pull in content from social feeds based on hashtags, keywords, URLs, user IDs and more—by dragging and dropping social media posts, YouTube videos, images from Instagram and more to build stories to embed on your site as a column, slideshow or grid (view Self Magazine example)
If the Twitter Chat effort is not ideal for the organization, then blogging maybe a viable option to start off the conversation both internally and externally.
“…a corporate blog can provide a variety of interesting posts and proficiency in a given industry. In an interactive world that is oversaturated with outfits of the day, businesses can stand out by using a blog to expand their web presence and brand identity, drive business and show off their expertise.” Via Businesses Are Missing Out On One Valuable Social Media Platform by Adriana Lopez
The article also shares best practices and benefits of a corporate blog as well as Bond’s tip: Weekly team posts position your team members as thought leaders in their given sectors and areas of expertise. It also adds a variety of content to your blog that you otherwise wouldn’t get if just one person were posting.
With Part I and II of the S.O.C.I.A.L plan in full swing, it will definitely be of value and investment to gauge how the efforts are framing up – Argyle Social is a metric and analytics platform to assist with the data.
Stay tuned for more business social resources, information and best practices to remain actively engaged and connected!