Part III will help pave the way to amplifying not only what you learned thus far but how to maximize the connections to monetize the organization’s information and/or proliferate brand awareness. Let’s get started by learning how to apply analytics and collaboration
tools to improve the S.O.C.I.A.L plan and excel at being SEA champions of the office!
Before moving into the analytics piece, learn about the benefits of adding Google Analytics to the advanced S.O.C.I.A.L plan — it is a service offered by Google that generates detailed statistics about a website‘s traffic and traffic sources and measures conversions and sales. Read More
Get started with Google analytics here as well as sign-up for an account. The site also shares information on how to successfully measure progress and the Analytics Academy is a great resource for plunging deeper into about data, features, and analysis techniques.
Business operations will more than likely in the short-term trump the S.O.C.I.A.L plan until leadership is totally onboard and embraces the value of social adoption. Hootsuite and Oktopost can help remain socially grounded, produce positive engagement with internal and external stakeholders, and manage an active presence in the social platforms.
Apart from using the social media platforms Instagram, Facebook, LinkedIn, Pinterest, Twitter, YouTube to monetize content, check-out BizSugar. It is a moderated platform delivering content that small business owners, managers and entrepreneurs care about, without all the noise — plus it offers tools and plug-ins to make it easy to add code to WordPress, websites, etc.!
Integrating social is a process of incremental change or evolution. It’s a journey. And studying the experiences of enterprises that have already started down the path provides insights other companies can use to inform the way they themselves deploy social technologies. ~ IBM Center for Applied Insights
The time and investment in social business may not reap immediate benefits but stay the course. And it is equally important to guide leadership accordingly and share the statistics to backup the manpower resources to deploy the S.O.C.I.A.L plan. Charting the course now will build the roadmap to a successful business social experience not only for the stakeholders but also for the employees across the organization and customers beyond boarders!