In addition to going beyond the traditional "like" or "favorite" activity, it is imperative for the brand social media manager to demonstrate a high degree of active web listening -- resulting in ongoing dialogue with customers and driving influence beyond borders.
From smart cities to smart workforces, the technology advances are creating a fundamental mind-shift in businesses structure and alignment of operations with the "modern" social culture. With incorporating greater flexibility into the structure in 2014 will enable the transformation to the future workplace in the next decade. According to PWC research, Millennials at work: Reshaping the workplace, … Continue reading Online Collaboration & Technology Creating A Fundamental Mind Shift
As social business takes shape across organizations and becomes the main thread in the fabric of the overall communications strategy, will the Chief Social Experience Officer (CSxPO) become a traditional C-level corporate title? With brand management building across several social platforms, there is an increased need to expand the associate manpower to manage the daily activity in … Continue reading Chief Social Experience Officer (CSxPO)
Technology is evolving faster than users have the ability to adapt and with the shift in culture to be plugged in 24/7, consumers are reshaping the engagement landscape. Thus resulting in organizations to review communication and digital strategies to ramp up their operations to include the latest forms of new media to compete for the future. … Continue reading Social Business: Transforms Business As Usual (BAU)