Start now to make meaningful changes to your content to build your brand with quality, value-add information to broaden your reach -- less focus on drawing the user numbers will result in brand loyalty and audience engagement.
Don't just think about it, go ahead be creative and bold because while you are thinking about it, some one out there is already doing it!
Is it necessary to have a website to build your brand value? To drive traffic to what is published, the content needs to be regular and fresh regardless of which online medium used. Content is king!