The Value of Enterprise Social Networks

As the digital media landscape evolves in the enterprise, clearer definitions and similarities are surfacing to elaborate on the social technology so that users have a thorough understanding of the intent. It is natural for the general perception of employees to equate enterprise social networking (ESN) with the social media networking platforms (i.e. Facebook, Twitter, […]

Social Business Engagement and Responsible Online Activity

In addition to going beyond the traditional “like” or “favorite” activity, it is imperative for the brand social media manager to demonstrate a high degree of active web listening — resulting in ongoing dialogue with customers and driving influence beyond borders.