Years ago the basic executive assistant (EA) job description entailed utmost focus on the seamless operation of the office and gatekeeper of the executive’s phone, door and email. Fast forward to the era of social media and the internet of things, the role is broadening as executives begin to reshape leadership with redefining the communication […]
Don’t under estimate the power of social media but at the same time keep it simple!
Don’t just post, back it up with personality and unique snippets. Give users a piece of your business that isn’t an ad or marketing campaign. Being a copy cat of information won’t boost your credits but authenticity is key to growing followers, customers and establishing rapport in the market. In any given industry, social media […]