The communication landscape has shifted from traditional methods, like email or the newspaper, to online mediums. Whether it is for networking, weather alerts, news bulletins, job searching, training or merely just staying in touch, social media has become a norm in today’s society.
Social media has created a world wide haven to engage, share and manifest news. Newspaper subscriptions are becoming a thing of the past and online advertising is increasingly dominating the marketing landscape.
For the most part non-profits are already engaged on the web and have an established donor presence. But with the new resources in today’s market, they are now jumping into the social media frenzy to extend their reach. Social networking turned from a trend in building sustainable relationships both professionally and personally to the norm. […]